Great local businesses lose customers online every day, not because they offer bad services or products, but because of a few common SEO mistakes.

The first mistake businesses often make is not fully setting up or optimizing their Google Business Profile. If this is not fully optimized with reviews, photos, and accurate info, you’re less likely to show up in the local map results, and competitors will.

The second mistake is having a website that is slow, outdated, or poorly optimized for mobile. If your site loads slowly or isn’t mobile-friendly, Google ranks it lower and visitors leave before contacting you.

Finally, trying to rank for broad keywords such as “plumbing” instead of local ones that are going to be actively seen by nearby customers. Targeting broad keywords like “plumbing” instead of “plumber in Courtenay.” Local keywords attract nearby customers who are ready to call.

These issues are correctable, and can make a huge difference in your business’ visibility, leads, or visitors. If you are curious about what Valley SEO has to offer regarding these common issues, we offer Free Local SEO (Search Engine Optimization) audits.